TikTok Shop - Digital Channel Manager
Description
About The Team
The merchant acquisition and incubation team in TikTok Shop's primary objective is to mass attract and onboard sellers and incubate them to certain levels through scaling means.
TikTok is looking for a smart and ambitious Digital Channel Management Manager to join TikTok Shop team based in London. The objective of the role is to manage the seller acquisition/incubation channels, including TikTok in-app channels like inbox message and external channels like EDM and paid ads. This role is expected to have related experience and strong ambition to reach goals following strategies.
Responsibilities:
- Manage the development and implementation of seller outreach strategies covering seller acquisition and incubation, figure out roadblocks and coordinate necessary resources among larger teams.
- Take charge of internal outreaching channels and manage the resources so as to maximize the overall benefits and achieve the business goal
- Design and execute a/b tests to iterate content on various channels and improve seller journey based on test data and survey
- Improve outreach product effectiveness and efficiency by working closely with user research, product, algo and other cross functional teams.
- Accumulate and share learnings to drive best practice with internal and external teams.
Requirements
Minimum Qualifications
- Bachelor’s Degree or above, 3-5 years user digital marketing experience and project management, e-commerce or user acquisition experience is a plus
- Good data sense, ability to deal with complex business analysis and intelligence in defining opportunities and Strong knowledge of SQL.
- Structured and original thinking, ability to thrive in an ambiguous environment and explain complex concepts simply.
- Quick learner, proactive and resilient, ability to cope well under pressure.
- Strong written and verbal communication skills in English
How to apply
Apply via link
TikTok
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TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.