Social Media Producer

Festival Republic team

Description

Festival Republic is the country’s leading festival and events promoter. We are seeking an experienced, creative, energetic and self-motivated individual that has a digital marketing background, has enthusiasm for music events and festivals and would like to work within a busy events company.
The candidate will be responsible for the day-to-day management of our branded social media channels including Wireless and Reading and Leeds Festivals among others, along with working cross-functionally and with our partners to amplify our social media presence and relevance, grow our audiences and increase engagement and effectiveness across our markets. This involves both project management and content development; working closely with Marketing, PR and Content teams to plan and implement our social media strategy; generating creative ideas that encourage consumers to interact across social media.
The candidate must be able to work as part of a team, constantly provide fresh and innovative ideas, have an eye for detail and have worked in a similar position previously. They will be required to work on site at all of the festivals and events which all span weekends.
What the role includes? Social Media Activity
  • Create unique, engaging and word perfect social marketing / editorial inspired content across our communities
  • Work with the Digital Marketing Manager to create, develop and implement strategies for platform growth and content.
  • Monitor trends in social media for content opportunities
  • Identify new social media platforms and develop audiences there
  • Co-ordinate with the digital, marketing and PR teams on any relevant messaging for our communities
  • Liaise with the Digital, Marketing and PR teams to shape content strategies for launches and campaigns
  • Monitor all social media platforms and respond to customer/community member queries
  • Evaluate existing/potential social platforms
  • Ensure all content across all platforms adheres to the festival tone of voice and reflects the aims and values of the brand
  • Create a strong brand presence and drive customer interaction and ultimately ticket sales
  • Identify and communicate trends through social media e.g. global events
  • Work on-site at our festivals to provide social content and important information via our social networks
  • Work with labels and artist management to generate exclusive content for the festival platforms
In addition Report to the Digital Marketing Manager, Head of Marketing and PR plus stakeholders weekly on the progress the festival accounts and audience sentiment

Requirements

  • Excellent command of the English language and overall writing skills
  • Extensive knowledge of social media writing across multiple social media channels
  • Intermediate or above experience of graphic design using Adobe Creative Suites,
  • Intermediate or above experience of Microsoft Office (or similar)
Desired:
  • Experience working with brands and/or events
  • Knowledge in UK festival markets and events
  • Working experience within a similar industry
  • Some video editing experience
Behaviours The following attributes determine how the role will be carried out and are required to be a success
  • A passion for social media and extensive knowledge of social media channels
  • Excellent attention to detail and organisational skills
  • Strong interpersonal communication including the ability to relate to different audiences
  • Possess strong organisational skills
  • Ability to manage a number of projects at one time and to work to tight deadlines
  • Approachable and conversational
Reality Check While this is a great opportunity in an exciting industry this is not just a chance to see shows for free! The role is not your ordinary 9-5 and the industry is demanding with sometimes unsociable and long hours. The excitement and energy of the shows, tours and festivals we create comes from the hard work and dedication we commit to our work, and this role is no exception to this. So, get ready to bring your best to the role.

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Festival Republic logo

Festival Republic

More than half a million fans attend the festivals we own and co-produce each year. They do so because they share our passion for festivals. Festivals are in our blood and we are proud to provide the heartbeat of the summer. Festival Republic is the UK’s leading festival and event promoter, and is extremely proud to be the team behind festivals including the greatest live show on the planet, Reading & Leeds Festivals; Latitude, the critically acclaimed multi-arts festival; and overseas events Electric Picnic, Berlin Festival and Lollapalooza Berlin. Formed in 1982 under the name Mean Fiddler, the company largely created the modern music festival market in the UK, taking shared ownership of Reading Festival in 1989 and producing numerous other events including the Fleadh and Phoenix festivals, Creamfields and Homelands. From 2001 until June 2012 Melvin Benn, Managing Director of Festival Republic, also held the licence and operational control of Glastonbury Festival. In 2007 the Mean Fiddler name and venues were sold, with the full festival portfolio remaining under the new name of Festival Republic. Since then the company has gone from strength to strength, producing an impressive portfolio of live events in the UK and overseas, and opening an office in Dublin in 2013.

Job Details

Posted on Jun 2

London, England, UK

Full time

Junior