Social Marketing Manager
Description
We're looking for a savvy Social Marketing Manager to join the Creator Marketing team. Who are we? We're a cross-functional group dedicated to helping artists and their teams thrive. Spotify for Artists started as a focused analytics app for artists, and has since grown into the leading music industry brand with a suite of products, services, and content for artists, songwriters, labels, managers, music marketers, and publishers.
You'll support our social marketing efforts across Spotify’s music creator brands, including Spotify for Artists, Spotify Charts, and Noteable. You’ll ensure we are publishing creative & innovative programming across our owned social media channels, and will work closely with a variety of teams (Growth, Content, Product Marketing) to implement social strategies and content. This role reports to the Senior Social Marketing Manager and will work closely with a Community Manager through our external social media agency.
What You'll Do
- Carry out day-to-day operations on all social programming across Twitter, Instagram, LinkedIn, YouTube, and TikTok
- Write social copy for posts
- QC and review social assets before publishing
- Work alongside Production and Editorial teams to identify social opportunities across both written and video content
- Work closely with Product and Brand Marketing managers to identify social opportunities for product launches and larger marketing initiatives
- Work closely with Spotify Charts team to create and publish weekly chart data across social channels (Twitter, Instagram, TikTok)
- Assist with opportunities for testing & optimization with Growth team
- Provide partners with key social insights on a regular cadence, including opportunities for channel improvement and growth
- Act as daily point of contact for social agencies & partners
- Day-to-day contact & work with agency on community engagement
Where You'll Be
- We are a distributed workforce enabling our band members to find a work mode that is best for them.
- Where in the world? For this role, it can be within the Americas region in which we have a work location.
- Prefer an office to work from home instead? Not a problem! We have plenty of options for your working preferences. Find more information about our Work From Anywhere options here .
Requirements
Who You Are
- You have proven experience working on social media at a brand, editorial publication, or music company.
- You love all things music, and enjoy finding ways to help artists and their teams grow and succeed.
- You are an expert at identifying how to use social media to optimize, test, and improve.
- You enjoy coming up with new, creative concepts to execute on social — whether it’s through video, thoughtful community engagement, or UGC.
- You keep up with the ever-changing social landscape, and are always ahead of the curve when it comes to identifying new trends on social.
- You understand how organic and paid social media strategies can align to achieve marketing goals.
- You not only keep up with music as a consumer, but you understand the nuances of the music industry, the relationships between artists and their teams, and the creator journey.
- You can clearly communicate sophisticated technical concepts and speak to a variety of audiences, ranging from artists to marketers, with authenticity, personality, and empathy.
- You have a stellar collection of TikToks saved on your phone.
- Experience working with agencies is a plus.
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Spotify
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Our mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 50m tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, and an ad-free music listening experience. Today, Spotify is the most popular global audio streaming service with 345m users, including 155m subscribers across 101 markets. We are the largest driver of revenue to the music business today.