Social Marketing Coordinator
Description
POSITION SUMMARY: The Country Music Association (CMA) is seeking an enthusiastic team member with a passion for social media, digital trends, creative collaboration and data analysis to join as Social Marketing Coordinator. This position will support the Marketing Team on day-to-day coordination of CMA’s social media community management and engagement across Instagram, Twitter, Facebook, TikTok, Snapchat, LinkedIn and more, totaling more than 4.7 million followers. Primary responsibilities will be writing copy, scheduling and publishing posts, monitoring and engaging with followers and other key influential accounts, plus collaborating with creative team and external agency on developing assets and deliverables. Additional collaboration required with sponsorships team to recommend, track and deliver contracted posts. This position will be responsible for pulling metrics, analyzing effectiveness, and communicating key learnings to the Social Marketing Manager and Director of Marketing as well as other team members to help inform future planning. Additional real-time marketing support will be required, plus other administrative tasks as assigned.
This position is based in Nashville, TN and requires a minimum of 3 days of in-person work per week.
CMA believes in and expects all staff to act in alignment with its core values of collaboration: exhibiting a team-oriented focus, practicing active listening, demonstrating empathy; being solution-minded: proactively identifying problems and potential solutions; and commitment: exhibiting tenacity, engagement, and passion.
ESSENTIAL FUNCTIONS:
- Work with Social Marketing Manager and marketing leadership to accomplish strategic plan goals, including growing followers and increasing engagement for CMA brand channels
- Create and maintain monthly social media content calendar
- Draft copy, organize assets and oversee approval process in order to publish to platforms
- Collaborate with internal CMA teams (including Marketing, Creative Content, Communications/PR, Brand Partnerships, International, Community Outreach, Business Affairs and others) to incorporate key priorities into digital marketing support plans and maintain brand voice consistency
- Monitor social properties for real-time response opportunities to engage our digital community to create brand advocates
- Analyze metrics, leverage a custom-built KPIs dashboard. Create social media reports with key insights & recommendations to internal stakeholders. Collaborate with Business Intelligence team as needed.
- Create additional recap reports for brand partners to illustrate contract fulfillment
- Research audience preferences and identify current trends and make recommendations
- Constantly monitor social environment, including ever-changing platform algorithms and capabilities. Identify new platforms where CMA can strategically create/develop a presence and innovate. Communicate these learnings to internal stakeholders.
- Track & fulfill marketing plan documentation
- Assist with digital advertising and talent amplification campaigns with network partner digital team for TV event specials
- Assist overseeing interns and freelance talent, as assigned
- Conduct general administrative duties for the Marketing team, as assigned, or as necessary
- Other duties as required
CMA is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, age, genetic trait, sexual orientation, national origin, disability status, or any other characteristic protected by law.
COMMITMENT TO INCLUSIVITY: CMA is committed to creating lasting change by nurturing an inclusive and equitable culture. By fostering these practices in all areas of our business, we will ensure the future of our industry. We celebrate the dedication of our staff, our membership and the industry in moving Country Music forward and are committed to offering education and resources to help ensure an equitable pipeline of opportunity that continues for years to come.
Requirements
KNOWLEDGE, EDUCATION AND EXPERIENCE REQUIRED:
- 1-3 years of experience in the digital marketing field or related area
- BA/BS degree in Marketing, Communications/Public Relations, Advertising or related field preferred
- Thorough understanding of how to communicate effectively in a digital environment. Strong written and editing skills necessary with attention to grammar, spelling and punctuation.
- Demonstrated ability to gather and report actionable insights from digital analytics
- Demonstrated ability as a creative thinker, specifically creating a brand voice and writing compelling content for the digital space
- Working backend knowledge of social network platforms including Facebook, Twitter, Instagram, TikTok, Snapchat, LinkedIn and others required
- Ability to work within collaborative Project Management platform (i.e., Basecamp)
- Basic Adobe Photoshop (or similar solution) knowledge a plus
- Experience using Microsoft Office 365 and its suite of products including Outlook, OneDrive, Word, Excel, PowerPoint, Teams, etc. preferred
- Knowledge of Country Music, both new and legacy, is a plus
SKILLS AND ABILITIES REQUIRED:
- Ability to create and execute basic components of a marketing plan
- Good understanding of marketing concepts and terms and general practices and willingness to learn more
- Ability to gasp future trends in digital technologies and act proactively
- Sound independent judgement and ability to make decisions and recommendations efficiently and effectively
- Ability to maintain confidential information
- Display professional demeanor and represent CMA at the highest level
- Ability to prioritize, organize, multi-task, be flexible and adapt to change. Possess an expert level attention to detail.
- Ability to be calm and thoughtful in a fast-paced, deadline-oriented, detailed environment and work well under pressure
- Strong interpersonal skills and ability to work effectively in both a team environment or individually
- Excellent oral and written communication skills
- Flexibility to work evenings and weekends as needed
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Country Music Association
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Founded in 1958, the Country Music Association (CMA) is the premier trade association of the Country Music industry. Representing professionals making a living in Country Music globally, the organization serves as a critical resource of support and information, honors excellence in the genre and provides a forum for industry leadership. CMA is dedicated to expanding Country Music around the world through a number of core programs and initiatives including the organization’s three annual television properties—the CMA Awards, “CMA Fest” and “CMA Country Christmas,” all of which air on ABC. The organization’s philanthropic arm, the CMA Foundation, works tirelessly to provide equitable access to music education in order to create impactful change for students and teachers across the United States.