Senior Social Marketing Manager
Description
We're looking for an experienced social leader to oversee social marketing on Spotify’s Creator Marketing team. Who are we? We're a cross-functional group dedicated to helping artists and their teams thrive. Spotify for Artists started as a focused analytics app for artists, and has since grown into the leading music industry brand with a suite of products, services, and content for artists, songwriters, labels, managers, music marketers, and publishers.
You’ll manage a growing social team and lead our social marketing efforts across Spotify for Artists, Spotify Charts, and Noteable. You’ll lead all aspects of creative and innovative programming across our owned social media channels, working closely with a variety of teams (growth, content, product, design, and PR) to implement social strategies and produce social content. This role reports to the Head of Creator Content & Editorial, and will manage internal resources as well as an external agency.
What You'll Do:
- Lead social strategy and oversee content development and programming for Spotify’s music creator brands (Spotify for Artists, Spotify Charts, Noteable)
- Manage a social media manager, external agency, and embedded community managers
- Oversee day-to-day social publishing and operations across Twitter, Instagram, LinkedIn, YouTube, TikTok, and future emerging platforms
- Represent social media and our audience within Creator Marketing and cross-functional conversations, serving as an internal expert on social, content, and our community
- Work alongside production, editorial, product, and brand marketing teams to identify social opportunities for content, product launches, and large marketing initiatives
- Identify future opportunities for social media to grow and oversee our expansion onto new platforms, new formats, and into new international markets
- Identify testing and optimization opportunities in collaboration with growth marketing
- Manage the social budget and create distribution plans for social and content initiatives
- Collaborate with social marketing teams across Spotify to represent music creators in cross-functional initiatives and content programming
- Regularly communicate trends, standard methodologies, and insights across the organization, and use that knowledge to grow our platforms and add new value for our audience
Requirements
- You have extensive experience leading social media strategy at a brand or publication, with at least 1-2 years of management experience
- You understand how to use social media to make a business impact and are an expert at identifying social content, testing, and optimization opportunities
- You enjoy coming up with new, creative concepts to execute on social – whether it’s through video, thoughtful community engagement, UGC, etc.
- You inspire others to see the value of social media marketing and work collaboratively to make social a pivotal piece of cross-functional projects and marketing campaigns
- You keep up with the ever-changing social landscape, and are always ahead of the curve when it comes to identifying new trends on social
- You have experience using both organic and paid social strategies to achieve goals
- You can clearly communicate sophisticated technical concepts and speak to a variety of audiences, ranging from artists to marketers, with authenticity, personality, and empathy.
- You have worked closely with external-facing partners, clients, and/or talent (e.g. creative agencies, social platform partners, talent, etc.)
- You enjoy working with creators at all levels of their career and are passionate about helping them grow and succeed
- Experience in the music industry is a plus, particularly if you understand the nuances of the music business, the relationships between artists and teams, and the creator journey
- International social experience is a plus
Benefits & Perks
- We are a distributed workforce enabling our band members to find a work mode that is best for them.
- Where in the world? For this role, it can be within the Americas region in which we have a work location.
- Prefer an office to work from home instead? Not a problem! We have plenty of options for your working preferences. Find more information about our Work From Anywhere options here.
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Spotify
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Our mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 50m tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, and an ad-free music listening experience. Today, Spotify is the most popular global audio streaming service with 345m users, including 155m subscribers across 101 markets. We are the largest driver of revenue to the music business today.