Senior Research Manager - International Research
Description
Vevo has consistently evolved over the past decade to lead within today's ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
As Research Manager, you will play a crucial role in Vevo’s growing international business (predominantly EU & APAC), and be responsible for leading the research function and informing the commercial insight strategy. This role currently reports to the SVP of International Sales & Partnerships and you will be working at the cutting edge of digital advertising, connected TV and music videos.
Our ideal candidate will have a solid grasp of the UK media and connected TV landscape and the trends and forces driving industry change. You will also have a desire to analyse and understand our EU and APAC territories.
This is a full-time position and is based at our office in London.
As a member of our team, you will
- Lead all areas of the international research strategy
- Conduct and commission quantitative and qualitative research to deliver data driven insights (including internal data requests, brand lift studies, audience measurement, advertising effectiveness and more)
- Partner with Business Directors, sales leaders and senior business leaders using data and insights to build and shape Vevo’s commercial and CTV narrative
- Manage external vendor relationships and identify new opportunities for market-specific and global campaign measurement, particularly for Connected TV
- Shape the research strategy by identifying, planning, and curating new opportunities & informing tactical decision making
- Create cohesive Vevo sales and marketing narratives for our global brand partners
- Represent Vevo UK in trade & comms opportunities & keep up to date with our research and industry peers on best practices and current developments in the digital advertising and CTV markets
- Commission and manage large scale research projects with new and existing vendors and industry peers
- Partner with US Research counterparts on global initiatives and best practices
- Line manage one Senior Research Analyst
Requirements
This describes you
- You are a creative thinker and skilled at using data to validate a narrative and tell a story
- You can compile, synthesize and distill data from multiple sources, and communicate findings and implications to a variety of audiences with varying levels of technical understanding
- You have a solid grasp of the UK media landscape and the trends and forces driving industry change
- You have a desire to compete for client advertising budgets and value growing a business that supports musicians and artists
- Requirements
- 10+ years’ experience in media or advertising research
- Familiarity with syndicated and advertising research metrics and tools including but not limited to brand lift studies, advertising effectiveness studies, Nielsen DAR, comScore, and Kantar
- Ability to read and interpret complex data sets
- Advanced skills with Microsoft Excel, PowerPoint & Google Suite
- Ability to lead and build relationships both with internal teams and external vendors
- Capability to project manage 1st party research studies
- Excellent communication and presentation skills
- Experience working with senior business leaders
Benefits & Perks
Interested? Great! You might like to know
- We're a fun, energetic, and tight knit team.
- We really enjoy music and technology.
- We have premier access to music content and new releases of original media content.
- We offer competitive compensation including a match up to 6% of your pension contributions.
- We offer private health insurance and life insurance.
- We are in a new and recently renovated office space with 3 days a week in office hybrid working model
This is a full-time position based on-site/in our London office. Vevo currently operates in a hybrid work model and requires all employees, who have not been designated as "remote" to be in the office/studio a minimum of 3 days a week.bold text
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Vevo
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Vevo is the world’s leading all-premium music video and entertainment platform with over 21 billion monthly views globally. Vevo delivers a personalized and expertly curated experience for audiences to explore and discover music videos, exclusive original programming and live performances from the artists they love on mobile, web and connected TV.