Senior Marketing Manager (Dance Music)
Description
- You will work with artists teams and manager to create and articulate the artist brand and positioning to deliver on short- and long-term campaign objectives.
- You will oversee all creative campaign output to drive innovation and creativity through all facets of the campaign.
- Spearhead market-leading integrated artist campaigns (content marketing, audience building, and digital partnership opportunities alongside Digital Manager) from concept to execution to build and expand fan bases.
- Identify new and exciting opportunities for artist promotion by working with brands, sync, press, radio, TV gaming and podcasts
- Use consumer insight and commercial data/analytics to support planning, evaluation and execution of campaign strategy but to also evaluate effectiveness of marketing campaigns. You will also monitor changes in the market, with an emphasis on the industry, competitors, and campaigns.
- Maximise global potential for all artists by collaborating with international marketing & coordinating efforts across departments to drive innovative and engaging campaigns.
- Be aware of our turnover & P&L targets and allocate and manage marketing spends to stay within budget and achieve
- Financial KPIs which will contribute to increasing profitability of RCA’s roster and market share growth.
Requirements
- You already have extensive marketing experience from a label, with a track record of artist development and commercial success.
- You’re driven and excited about Dance Music and other music genres in the wider music industry with a thirst for learning and personal and professional growth.
- You have experience in leading junior members of a team
- You are a curious thinker and a natural problem solver with a desire to push boundaries and do things first.
- You have strong interpersonal skills to collaborate effectively with artists, management teams, internal departments, and external partners
- You can analyse data and metrics to identify areas for improvement, and make data-driven decisions and allocation of resources.
Benefits & Perks
- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- An excellent range of benefits, like private medical cover, a generous pension scheme, life assurance and income protection, plus loads of music biz perks
- We invest in your professional growth & development
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Sony Music Entertainment
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At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.