Senior Marketing Manager - Capitol Records
Description
- To create, deliver and manage, outstanding and commercially successful marketing campaigns and strategies for the Capitol Records roster of globally successful artists across traditional and digital marketing landscapes.
Requirements
- Plan multi-platform advertising campaigns, to effectively utilise the budgets and their key performance indicators
- Produce photo shoots, oversee video shoots and creation of all creative content to support all release campaigns on time and on budget
- Devise effective and innovative content lead digital campaigns in conjunction with the digital marketing team, across all channels for effective and progressive audience development and conversion
- Thinking creatively outside the realms of the day to day for opportunities and moment lead marketing
- Report chart metrics and key performance indicators across projects
- Oversee/ project manage all elements of the campaign to create bespoke and nimble strategies across each artist/project
- Responsible for individual artist budgets in line with the agreed forecasts
- Understanding/ assimilating multiple levels of data to inform strategy – use of tools to measure successes and challenges of track/ album performance
- Ensure all information is accurately and urgently communicated to all departments regarding release plans, changes, developments, growth
- Be prepared to adapt job, role and requirements to suit an ever-changing music landscape
- Develop strong relationships with artists and artist management, with partner labels and with agents and promoters to develop strategies around music releases and artist growth
- Develop open dialogue with key retailers directly
- Work closely with the label and team beyond – A&R/Content/Digital/Press/Promotions/Sales/ International/ Streaming/ Agents and Promoters etc. to deliver connected and cutting-edge strategies across the business
- Work with digital and the central insight team to plan and execute regular audience research to inform campaign planning, timing, excellence and longevity
- Work closely with the commercial team to undertake operational and creative responsibility for e-Commerce across all release campaigns. Including developing and initiating innovative ideas for merchandising & products
- Work closely with the commercial team to undertake operational and creative responsibility for partner activations- marketing and editorial
- Proven authoritative knowledge of charts, trends and artists
- Ability to identify and nurture artist talent
- Be a creative and critical thinker, take ideas from ideation to fruition
- Existing relationships with key digital streaming platforms and commercial partners
- Strong knowledge of the digital landscape and how to effectively market artists within it
- Have strong knowledge of the streaming space and playlisting, fundamentally on Spotify and Apple Music, Amazon & YouTube services
- Experience of working with acts of various sizes and budgets
- Experience of effectively managing budgets on own projects and maximising profits
- Success at incorporating digital activity and content strategy into marketing campaigns
- Excellent relationship-building and relationship-management skills with the ability to deal with difficult situations with tact and diplomacy
- Strong communication skills, written and verbal, and outstanding presentational ability
- Successful experience in negotiating with artists, artist management, internal stakeholders and senior management
- Experience instigating and managing photo shoots, including managing budgets, briefs and contracts
Benefits & Perks
- Group Personal Pension Scheme (between 3% and 9%)
- Private Medical Insurance
- 25 paid days of annual leave
- Interest Free Season Ticket Loan available
- Holiday Purchase scheme
- Dental and Travel Insurance options
- Cycle to Work Scheme
- Salary Sacrifice Cars
- Subsidised Gym Membership
- Employee Discounts (Reward Gateway)
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Universal Music Group
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Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.