Senior Marketing Executive
Description
- Across pre-agreed projects, lead the project to ensure the delivery of a collaborative and fully integrated plan. Responsibilities include helping the group define key objectives and strategies, producing project updates and leading key meetings.
- Look after artist marketing campaigns driving maximum commercial return.
- Produce marketing plans & campaign updates and ensure the project is delivered on time and to budget.
- Measure and assess metrics pre, during and post the campaign, using both consumption and digital data, to inform progress and adapt activity.
- Create strategic alignment with cross-functional teams including Repertoire Development, Audience Development, creative content, planning & insight and commercial ensuring that effective marketing activity is fully integrated in the overall plan.
- Build content plans and manage content production tailored to different channels and audiences, ensuring messaging aligns with the overall communication strategy for a project
- Develop pioneering campaigns that use storytelling to culturally connect with new fans & super fans alike.
- Deliver fully integrated plans across social & digital, retail, eCRM, influencer activity, advertising, PR & promotions to maximise campaign impact where relevant.
- Work closely with artists and their management teams & sell-in resulting marketing plans
- Develop impactful & effective creative assets with the creative content team & external agencies as appropriate.
- Work with Universal central departments to augment plans & increase effectiveness.
- Deliver post-campaign reports to inform future campaigns.
- Build relationships with marketing teams in other global markets, seeking opportunities to collaborate and deliver fully integrated international marketing campaigns.
- Manage relationships with independent PR & promotions agencies to elevate our artist’s profile across Press, TV & Radio.
- Working with our media agencies develop advertising plans across TV, OOH, Radio digital incl. influencer marketing.
- Manage relevant artist showcases and events.
- Support where needed across superstar artists in campaign planning.
- Manage project marketing budgets under the direction of the Director of Marketing.
Requirements
- A passion for music; with a strong appreciation for rock, indie, alternative legacy artists
- An understanding of marketing a record for release
- A versatile approach to marketing, gained from working across marketing campaigns for a leading record label, brand or agency, that has played a role in shaping culture.
- Strong digital experience across multiple channels.
- To be a great communicator with influencing skills and experience conveying creative ideas and plans to key stakeholders.
- A proven track record developing marketing lifecycle campaigns moving audiences from awareness to engagement to superfans.
- To have a collaborative nature and get energy bringing people together.
- To be comfortable in a fast-moving, constantly evolving environment and you have the maturity to bring stability to challenging situations.
- A keen eye for detail.
- Strong project management skills.
- Excellent relationship-building and relationship-management skills and the ability to deal with difficult situations with tact and diplomacy.
How to apply
Apply via link
Universal Music Group
Discover more jobs
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.