Senior Manager, Media Strategy
Description
Now, about the opportunity: In the Senior Manager, Media Strategy position, you will help to shape and execute the online marketing strategies with the goal to increase customer base and engagement levels. This is a role where you will partner with Product Marketing Managers and innovation leaders from one of our major clients.
The ideal candidate is a go-getter who jumps on new opportunities, gets nerdy about what they do, and works fast and flexibly to get the job done.
Account management
- Serve as the client partner to execute creative and strategic projects with extreme attention to detail and excellent follow-through
- Drive program-level project management with extreme detail to ensure deliverables are produced on time, on budget, and to client’s specifications
Campaign Management
- Oversee end-to-end operations for evergreen and ad hoc video campaigns for musical artists. Occasionally lead creative exploration exercises.
- Clarify client needs, outline project deliverables and specs, develop workback schedule, and serve as intermediary between client and creative team
- Prepare pitch decks with asset requirements, custom artwork, liner scripts, and content release, and share with marketing teams
- Work with artist marketing client and legal department to facilitate the negotiation of music clearance/content releases
- Outline asset requirements, communicate with artist team, collect and vet assets, and deliver to creative team
- Work with creative team to produce assets for marketing campaigns
- QA deliverables for brand compliance and campaign requirements before trafficking
- Update master tracker with campaign details
- Prepare weekly campaign recaps
- Provide campaign statistics
- Build and scale process/resources for onboarding and setup of new markets
- Continuously streamline and refine processes
Strategic Channel Planning & Scaling
- Refine (and define when necessary) channel operations to enable efficient campaign execution and expansion as the program scales to support more refreshes, playlists, and promotional packages.
- Maintain channel toolkits and other channel-specific artifacts to ensure operations are well-documented and to enable new markets to launch program successfully
- Partner with regional teams to share and implement channel/workstream refinements based on learnings and/or best practices
- Monitor campaigns post-deployment, ensuring they feed into necessary dashboards to provide visibility and accurate tracking toward program-specific objectives
- Collaborate cross-functionally to implement and analyze results of engagement testing (clicks & views), and brand favorability testing; optimize channel campaigns as necessary.
- Develop campaign handoff workflows to coordinate creative production for regional client teams
- Determine best practices for requesting and collecting assets from artists/labels
- Develop and maintain familiarity with other proprietary media channels
- Learn processes for other artist marketing programs as needed
Requirements
- Demonstrate excellent time management and ability to manage multiple complex projects simultaneously
- Maintain excellent written and verbal communication with all parties
- Build and retain key relationships with agency and client partners
- Experience managing end-to-end creative projects and working with cross-functional teams
- Proficient in Google Suite (Docs, Sheets, Slides, Drive), Excel, Powerpoint, and project management tools
- 8 years of integrated media experience.
- 6 years of digital media experience
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MediaMonks
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Media.Monks is a digital-first marketing and advertising services company connecting the dots across content, data&digital media and technology services. Inspired by the connectivity and flexibility of technology APIs, Media.Monks’ single-P&L model offers brands seamless access to a nearly 6,000-strong team of digital talent organized across 57 talent hubs in 33 countries. Partner to 8 of the 10 most innovative companies in the world, Media.Monks works with established as well as up-and-coming global, regional, DTC and B2B brands, helping them own their data and build out customer ecosystems to elicit smart, efficient, high-impact engines for growth.