Description

The Brand Management team is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within the Live Nation Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic-minded individuals that thrive in an environment full of variables and unknowns. If you like to sit at a desk, write white papers, and theorize on how things should work this is not the job or team for you. If you’re ready to do the best work of your life, we should talk.
THE JOB
The Senior Brand Manager leads day-to-day relationship and activities of Live Nation’s strategic marketing partnership with our top corporate brands within our team’s portfolio of management. This role will have an emphasis on Beverage/Alcohol, and may work across across multiple categories. She/he will be directly involved in maximizing the value of the client relationship and performance of client’s entertainment marketing programs with a focus on:
Client Relationship Service
Program Activation & Performance
Financial Performance, Budget Planning & Reporting
Team Management & Development
Innovation & Growth
WHAT THIS ROLE WILL DO
Manage a portfolio of clients across multiple categories
Continuously strengthen day-to-day client relationships through exceptional client service, detailed knowledge of client’s industry and business, impeccable program delivery and client
Establish and grow relationships with key client contacts outside of the day-to-day relationships
Develop and grow relationships with key Live Nation teams (i.e., Digital and social media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients
Support VP, Brand Director, Sales lead, Creative Solutions, and Integrated Marketing team, with developing strategic roadmap, creative programs, and business development/growth opportunities for key client relationships
When required, review and edit relevant deal points and contracts for potential client programs and actively work with Sales and Legal to complete contract process
Ensure delivery of contractual agreements including planning, execution, measurement, and reporting and proactively resolve any challenges with asset delivery
Serve as key point of contact for all client specific financials including overall profitability, projections, and program budgets, including tracking expenses and identifying savings
Lead key client meetings throughout the year, in-person and over phone – i.e., mid-campaign reviews, end of year recap/renewal discussions, etc., including development of presentations for meetings
Oversee for all on-site activities for venues, festivals/venue, custom events, artist experiences and hospitality programs including coordination with venue staff, festival production leads, and/or third-party activation agencies
Fully understand the Live Nation Digital ecosystem, and work directly with LN Digital Planning team to ensure all digital media programs are fully executed and optimized
Development and delivery of program recaps in a timely manner, with analytical business results and key insights to improve and grow the business
Assist clients in achieving ROI goals that will ensure maximum renewal opportunity
Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs
Support department wide development initiatives
Additional responsibilities as requested from Manager and/or Senior Management as requested

Requirements

4+ years direct experience in brand management, client service, media or entertainment, and/or marketing consulting, advertising or activation agencies
Record of success building, selling, and delivering innovative marketing programs with measurable results
Experience with marketing programs that blend physical and digital components preferred
Work with recognizable global brands preferred
Knowledge of consumer and market research with ability to implement into decision-making and management
Proficiency in Microsoft Office applications including Word, PowerPoint, and Excel
Ability to travel 30% of time or more in season, often nights and weekends and occasionally without significant advanced notice
COVID-19 vaccination will be required for this position subject to legally valid exemptions

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Live Nation Entertainment

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Recognized three years in a row by Great Place to Work® and named one of People Magazine’s Top 50 Companies that Care, Live Nation Entertainment is the global leader in live events and ticketing. With business operations and corporate functions across 5 major divisions, Ticketmaster, House of Blues, Concerts, Media & Sponsorship, and Artist Nation, we offer exciting opportunities across every discipline. Generous vacation, healthcare, and retirement benefits are just some of the perks we offer our full-time, global workforce. For any stage in your career, our benefits are designed to help you live life to the fullest. We offer student loan repayment, 6 months paid caregiver leave, Roadie Babies (bring your little ones & a caretaker on your work trips), Music@Home (cultivate your little ones music interest), and tuition reimbursement for ongoing career development. Plus, you'll have access to free concerts, festivals, and more through our exclusive employee ticket concierge.see more

Job Details

Posted on Jan 10

New York City Metropolitan Area, USA

Full time

Mid