Senior Associate, Digital Advertising (Bilingual)
Description
Downtown Music Artist & Label Services and FUGA are looking for an enthusiastic Senior Associate, Music Digital Advertising (Bilingual) to join our team. Part of Downtown Music Holdings, Artist & Label services and FUGA offer hands-on distribution service to top-tier clientele.
This role is open to hybrid candidates based preferably in NY/NJ, Nashville, Los Angeles or remote candidates based in North Carolina, Maryland, or Florida.
What you'll be doing:
- Execute, manage, and optimize digital media ad campaigns with a focus on campaign KPIs and goals for a variety of music artists and labels, as well as internal initiatives for A&LS and FUGA
- Liaise with marketing and project management teams to develop media strategies and campaigns
- Handle advertising access, onboarding, creative asset procurement, and reporting for executed campaigns
- Provide real-time suggestions for optimizations to improve ad performance
- Create and manage custom audiences; utilize pixel or API based tracking to improve advertising performance
- Identify target audiences and analyze their characteristics, behaviors, and media habits
- Monitor media buys to ensure all brand safety and viewability standards are met or exceeded
- Monitor media for pacing, delivery, placement, and flight date discrepancies
- Utilize internal project management systems to track budgets and spends as they are incurred
- Provide technical support and handle troubleshooting for ad account issues, including creative disapprovals and billing issues
- Aid in educating the digital & marketing teams on best-practices and data-driven techniques
- Implement test initiatives such as A/B testing, multivariate testing, and other testing as needed
Requirements
Must-Haves / Requirements:
- 3+ years of extensive experience and deep knowledge of both PPC advertising platforms and music-specific advertising platforms: Meta, TikTok, Google (Youtube), Spotify Ad Studio, etc.
- Proven skills in PPC advertising set-up and optimization
- Fluency in both Spanish and English, with excellent written and verbal communication skills
- Experience working in the music industry, in a marketing function: at an agency, label, management company, etc.
- Knowledge of the digital marketing levers for music
- Knowledge of music industry and digital distribution landscape
- Knowledge of current and future trends in social media and paid social
- Experience analyzing data from Spotify for Artists, iTunes Connect, Chartmetric
- Experience utilizing project management platforms like Airtable, Trello, Asana, etc.
- Deep understanding of PPC advertising best practices, creative best practices, and music marketing best practices
- Experience building and maintaining internal and external relationships
- Self-starter with strong organization skills and attention to detail, with ability to set and consistently meet deadlines
- Experience with creating reports and ad plans,
- Experience with requesting assets, and onboarding new advertising projects
- Deep knowledge of “media math,” i.e., how targeting and other various factors affect performance and interact with each other, how different metrics are related and their effect on each other, etc.
- Experience with retargeting, building custom audiences, conversion tracking, and pixeling
- Experience with deciphering and explaining metrics to clients without advertising knowledge
Benefits & Perks
Why you want to work here:
- Ample opportunities to work with leaders and employees across multiple Downtown brands
- Work in a collaborative environment full of mission driven, innovative, and passionate people
- Be part of an open, welcoming, and inclusive culture
- Rich benefit program (Medical, Dental, Vision), Life Insurance, 401k (with match)
- Paid Volunteer Hours
Downtown provides base salary ranges for all positions located in the United States at the time of posting. The hiring range for this position is $60,000 - $65,000 annually. As a candidate for this position, your salary and related elements of compensation will be contingent upon various factors including, but not limited to, work experience, geographic location and relevant skills. Downtown is committed to providing a comprehensive market-competitive total rewards program for its employees which includes medical, dental, and vision, life insurance, 401(k) match and generous paid time off. This range does not include any other variable compensation components.
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Downtown Music Holdings
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Downtown Music Holdings is a global company that owns, manages, and develops businesses with a vision for a more equitable and innovative music ecosystem. With operations across North America, Europe, Asia, Australia, and Latin America, we are the world’s leading provider of end-to-end services to artists, songwriters, labels, music publishers and other rights holders. Downtown Music Holdings manages millions of music copyrights across our portfolio of companies, with a catalog that spans more than 100 years of popular music, including music for film and television, and the single largest independent sound recording catalog in the industry.