PR Specialist-Consumer Technology and Entertainment
Description
- Writing and editing engaging content for trend pitches, media outreach, press releases, blog posts, and other communication mediums
- Monitoring and analyzing news coverage and social media for stories mentioning or impacting Dolby, competitors, partners, our industry, or other cultural trends. In parallel, leverage these insights to identify proactive ideas for Dolby led PR campaigns
- Supporting and project managing 3rd party press releases, blog posts, and other communications through brand and legal review
- Leveraging consumer segmentation insights, recommend break-through consumer-driven ideas for seasonal programs to drive further awareness and education about our technologies
- Researching reporters and media outlets, maintaining media lists, to broaden Dolby’s outreach into new areas
- Assisting in creating plans and reports for PR
- As needed, collaborating with social media leads to brainstorm new ways to engage with our audiences across all owned social platforms
- Other day to day work includes uploading press releases to Dolby’s wire service/newsroom, writing briefing books, and maintaining/updating press kits
Requirements
- 2-3 years experience in Public Relations. Background or experience in Social Media a plus
- Techy savvy with the ability to communicate and distill complex topics clearly and concisely to non-technical audiences. Added bonus if you are familiar with terms like HDR, spatial audio, or other consumer electronics trends
- Excellent communication skills, especially technical writing, editing, and storytelling – knows how to tell an irresistible story to spark interest and buzz
- Strong consumer, tech, and/or entertainment PR experience and knows how to work as part of an integrated marketing team
- Intellectual curiosity and the ability to quickly develop a solid knowledge and understanding of Dolby’s technologies
- Affinity for entertainment (i.e. music, gaming, movies/streaming, sports, etc)
- Passion for cultural and industry trendspotting
- Outstanding ability to adapt in an ambiguous and fast-moving environment and collaborate effectively with cross-functional teams
- Excellent networker and connector with active relationships with U.S. consumer lifestyle, tech, entertainment and/or news media
- Proven ability to contingency plan and makes sound judgments while engaging and building trust with senior executives
- Team player with an exceptional attention to detail, stellar organizational skills and works collaboratively to manage and balance a variety of projects with tight deadlines
- Entertainment or consumer electronics experience is a plus
- Mix of in-house and agency experience preferred
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Dolby Laboratories
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We're the rain on the roof in a movie. The music flowing through your earbuds when you're at the gym. The footsteps lurking behind you in a video game. The voice of a colleague on a call who seems to be right next to you. The sight of a breathtakingly bright and vivid sunset on your TV. Making experiences come alive through technology is what we do. It's been our mission since day one. It began with our founder, Ray Dolby, a visionary scientist and inventor. As a young engineer and music lover, he was driven to improve the listening experience. And with that simple motivation, plus countless hours of experimentation, he created a solution—a solution that was elegant and practical, highly sophisticated, and wholly devoted to the artist's vision. Even as we've become a global company, Dolby Laboratories continues to reflect Ray Dolby's values. Here, science meets art. And high tech goes far beyond computer code. Founded in 1965 and headquartered in San Francisco, Dolby has grown into a leading global innovator and developer of audio, imaging and voice technologies for cinema, home theaters, PCs, mobile phones, and games. Our products include Dolby Digital Plus, TrueHD, Dolby Voice, Dolby Atmos and Dolby Vision. Today, over 2,000 individuals around the globe share their talents and energy to enable the most immersive experiences that technology can deliver.