National Marketing Manager
Description
Role
A senior position in the marketing team, you will have a solid understanding of marketing and be responsible for developing, implementing and maintaining year-round marketing strategies by managing and coordinating a team of dedicated marketing specialists based across the UK. You will collaborate with the wider team to deliver successful campaigns for artists, promoters, tours and venues, managing budgets and performance to meet the agreed company objectives and commercial targets.
What You’ll Be Doing
- Coordinating marketing campaigns for shows, tours, events, venues and ad hoc projects
- Collaborate with department leads (digital marketing, social and content, PR, design), regional marketing managers, promoters, partners, ticketing services and agencies to deliver a fully integrated plan, increase ticket sales and optimise commercial and promotional impact
- Line manage and provide leadership support, direction and planning to regional marketing managers in respect of their venues and promotions; managing day-to-day activities, setting objectives and monitoring performance with regular reviews
- Support the Head of Marketing with the overall brand experience and work with external agencies and internal development teams as required
- Build and establish strong and trusted relationships with promoter and ticketing marketing leads to deliver supportive marketing campaigns
- Negotiate rates and relationships with media outlets and platforms
- Use data, marketing research and analysis to inform marketing activities
- Oversee relationships with external agencies, providers and services
- Manage marketing budgets alongside the Digital Marketing Manager to maximising profits
- Create and generate daily/weekly/monthly reporting to inform key stakeholders, the wider business and campaign partners
- Identity opportunities to reach new audiences
- Establish KPIs and metrics to measure the success of campaigns
- Identity and communicate key marketing trends and insights
Requirements
About You
- Significant and demonstrable experience in a marketing role, focusing on music, media or entertainment and managing multiple accounts
- Proven track record executing commercially successful campaigns and promotional services at scale
- Prior experience of managing a team
- A strong network of connections and established marketing relationships
- Experience managing budgets, data analysis and marketing spend
- A solid understanding of ticketing would be advantageous
- An understanding of ad scheduling
- Marketing expertise in print, digital, social media platforms and media buying
- Excellent understanding of key analytic tools, reporting and advertising KPIs
- Proficient in Microsoft Office Suite, including PowerPoint
- Strong project management skills
- High level communication skills
- Understanding of the wider industry landscape, key marketing and social media platforms and techniques
What We Need
- Motivated by impact-led strategy to ensure all campaign activity aligns
- Dynamic and detail orientated
- A team player and collaborative by nature
- Accountable and organised with a strong sense of time management
- Relationship-building and relationship management with the ability to deal with difficult situations with tact and diplomacy
- Extremely organised, self-motivated and deadline-driven
- Positive, with a proactive, can-do attitude and solutions focussed
- Flexibility to work irregular hours (weekends/evenings/public holidays)
How to apply
Apply via link
Academy Music Group
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Academy Music Group (AMG) is the UK’s leading owner and operator of nationwide live music and club venues, including London’s iconic theatres, O2 Academy Brixton and O2 Shepherd’s Bush Empire and other outstanding sites in regional locations across the UK.