Media Planner
Description
- Collaborate with Media Buyer from UMG Central team to support CCMG digital team and artists in paid media efforts, including media planning, reporting and analysis, best practices, and ensuring teams are aligned on KPIs
- Develop and plan paid media campaigns across social, video and programmatic platforms
- Identify target audiences and analyze their characteristics, behaviors, and media habits
- Build custom audiences and data sets for targeting in DSP’s
- Manage and track approved media budgets
- Research trends, innovations, and changes that effect media buying
- Analyze campaigns and compile overall reporting to overall team
- Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, etc.
- Provide recommendations on landing pages, websites, and overall user experience to optimize paid conversions
- Understand pixel implementation on websites for data collection and conversion tracking
- Monitor media for pacing, delivery, placement, and flight dates in tandem with the media buying team.
- Purchase and organize traditional OOH advertising
- Perform other duties as requested by the Director of Digital Marketing
Requirements
- Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred
- 2 years media-related/agency experience and media planning/buying; traditional media buying (TV, Radio, Print & OOH) and entertainment industry experience a big plus.
- Passionate music fan with knowledge of the Christian and Gospel music industry
- Confidence in written and verbal communication skills in client-facing environment
- Knowledge of traditional media buying (TV, Radio, Print).
- Experience buying through Facebook, Google AdWords, TikTok, Twitter, Snapchat and other DSPs
- Understanding of Google Shopping Campaigns, Facebook Catalog Manager, Google Tag Manager, social pixels and Shopify
- Proficiency in Keynote, Word, Excel and PowerPoint with ability to build compelling reports detailing campaign successes, ROI and learnings.
- Experience with DoubleClick, Google Analytics, Datorama, Linkfire, Shareablee
- Experience driving eCommerce revenue growth and online lead generation with paid media
- Able to analyze and build compelling reports that include ROI and learnings that are applicable to various label departments.
Benefits & Perks
- Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
- Paid Time Off – Paid Holidays, Two (2) paid weeks for “Winter Break” season, Summer Fridays
- Student Loan Repayment Assistance
- Employee Developmental Support
- Annual Gym Reimbursement Package
- Pet Insurance, plus much more!
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Universal Music Group
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Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.