Marketing Manager
Description
Key Responsibilities
- Work with key staff members to develop, execute, and implement ambitious and effective marketing ideas, campaigns, and timelines
- Interface with artists, managers, publicists, booking agents, radio promotion and other 3rd party partners
- Be the internal and external point of contact for an artist and oversee campaigns from the beginning to end
- Oversee marketing budgets for artist campaigns
- Create regular reports of all marketing work and updates on individual campaigns to be shared with Soundcloud staff and our partners at distribution, DSPs, external marketing agencies, and artist management
- Create one sheets and sales updates
- Prepare releases for digital and physical production with production manager, creative director, and digital staff
- Liaise with key staff members to tailor digital strategies to individual artists and campaigns
- Develop and maintain contacts in the creative services (e.g. video directors, videographers, photographers, designers, etc.) and oversee the creation of creative content, including music videos, online campaigns, and other promotional marketing assets
- Pitch and develop creative ideas for campaigns
- Develop marketing partnerships to align label and artists with brands and their music programs
- Develop and maintain relationships with partners outside of the traditional music retail sphere, including new media platforms, brand partnerships, and lifestyle marketing
- Some copywriting for bios, one sheets, blurbs, etc
- Stay up to date with developments in the music industry
- Attend label events and artist shows
Requirements
Experience And Background
- 2+ years of media and marketing experience
- Strong work ethic and organization skills with the ability to thrive in high-paced work environment, multi-task and prioritize
- Relationships in music and related industries including press, radio, booking agencies, brands, tastemakers, etc
- Contacts in the creative services arena (e.g. video directors, videographers, photographers, designers, etc.)
- Resourceful at working within independent label budgets
Benefits & Perks
The salary range for this role is $80,000-$100,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, and location. We also offer a generous total rewards program - read more about additional benefits and perks below!
About Us
- We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
- We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
- We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard
- We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities
Benefits
Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
Robust 401k program
Employee Stock Ownership Plan
Generous professional development allowance
Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
Various snacks, goodies, and 2 free lunches weekly when at the office
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SoundCloud
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SoundCloud is the world’s largest open audio platform, powered by a connected community of creators, listeners, and curators on the pulse of what's new, now and next in culture. Founded in 2007, SoundCloud empowers the world’s audio creators with the best tools, services, and resources to build and grow their careers. With over 200 million tracks from 20 million creators heard in 190 countries, what’s next in music is first on SoundCloud.