Marketing Manager
Description
- Responsible for development and execution of marketing and promotional plans.
- Collaborates with the internal teams, stakeholders, agents, and wider marketing support teams (internal and external) to plan and oversee the marketing spend.
- Generate and adhere to marketing budget.
- Book and account for all advertising and media ensuring funds are allocated to correctly.
- Prepare advertising settlements for each show.
- Work with our in-house Social Media team to create content for each show, managing accounts when required.
- Develop ad copy; implement ad schedules to appeal to a specific demographic and target customer.
- Monitor ticket sales and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions.
- Oversee publicity, advance press interviews, secure and coordinate artist availability for promotions and work with public relations agencies.
- Develop and pitch promotions to media outlets. Negotiate rates and contracts with various media outlets.
- Develop additional marketing opportunities to increase ticket sales when needed, participating in genre led and seasonal content capture days and on site asset gathering.
- Keep up with current marketing and social media trends to brainstorm new ideas and concepts for assets and promotions to market events.
- Work with marketing team to strategize new ways to market shows and reach the correct audience.
- Create graphics for ecards, banners, posters, social media post, radio station needs and e-mails
- Reporting to the Head of Marketing you may be responsible for overseeing interns and assistants, along with other duties fundamental to the dept.
Requirements
- BA/BS Degree In Marketing/ Business Communications, PR Preferred
- 5-6 years of related work experience
- Experience with media buying
- Strong communication and organisational skills with evidence of fast passed, creative, flexible and multi-task-oriented working.
- Excellent attention to detail.
- Knowledge of social media and online marketing initiatives and strategies
- Proficient in Creative Suite and MS Office
- Knowledge of live entertainment industry preferred
- Passion for music & live events
Benefits & Perks
- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- An excellent range of benefits, like private medical cover, a generous pension scheme, life assurance and income protection, plus loads of music biz perks
- We invest in your professional growth & development
This job has expired but you can still explore other open positions from the same company or find new ones from our amazing selection.
Sony Music Entertainment
Discover more jobs
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.