Marketing Manager, Live Music Events, Audience Development
Description
Amazon Music is continuing to invest in and expand the livestreaming business with plans to execute against several top festivals, single artist shows, and series in 2025. We are seeking an entrepreneurial, creative, and analytical marketing leader to help us scale support for an increased number of monetized events. This role is primarily responsible for supporting senior managers in driving awareness, discoverability, and tune-in of livestreamed and Video-On-Demand musical performances. A successful candidate for this role will be an independent, creative problem-solver with great business acumen, and the ability to work on multiple projects simultaneously. The candidate must also have proven data analysis skills and success increasing customer discovery and adoption of new products, as well as be a passionate advocate for customers (for us, both artists and fans are customers). You will have strong marketing, program management and stakeholder management skills, with the ability to work independently under time constraints to deliver results. Given the complexity of the role, it will also be important to be operationally strong – managing a large number of relationships, dependencies, and timelines across many teams.
Key job responsibilities
- Manage general execution and operations of marketing campaigns that drive awareness and tune-in for events
- Support post-event plans as applicable (Video On-Demand marketing, artist campaigns, etc.)
- Manage asset trafficking between Creative and Channel teams
- Write impactful ad copy across various onsite and external placements
- Create and implement testing frameworks, including A/B tests, to optimize creative and campaign targeting
- Partner with internal teams to build out marketing plans that span on-Amazon, off-Amazon, and social channels
- Provide insights to drive an informed marketing strategy based on key metrics, historical data, and trend reporting
- Use analytical insights to report on campaign performance and create actionable strategies that help increase effectiveness of future campaigns
Requirements
Basic Qualifications
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Preferred Qualifications
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Benefits & Perks
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
How to apply
Apply via link
Amazon Music
Discover more jobs
** Overview** Amazon Music is an immersive audio entertainment service that connects fans, artists, and creators through music, podcasts, and culture. Amazon Music brings fans closer to what they love, with curated and personalized playlists, artist livestreams, artist merch, and Amazon Exclusive podcasts. Prime members get access to over 100 million songs in shuffle mode, All-Access playlists, plus the largest catalog of top ad-free podcasts, included with their membership. Customers can upgrade to Amazon Music Unlimited for full, on-demand access to 100 million songs in HD and a growing catalog of Ultra HD and Spatial audio. Anyone can listen to Amazon Music by downloading the free Amazon Music app, or wherever they listen to music including Alexa-enabled devices.