Marketing Director, Asia
Description
Live Nation is seeking a skilled Marketing Director, Asia, to join as an integral member of the regional touring team.
This role requires a detail-oriented professional with excellent leadership and communication skills, the ability to solve problems and to work efficiently on multiple projects independently, and to work across multiple markets and cultures seamlessly.
The ideal candidate will have extensive experience in entertainment marketing, digital strategy, ad buying, and partnership activation. The role is centred around working across all facets of tour marketing across the Asia region.
Our touring markets include China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Thailand, Taiwan, The Philippines and Singapore. The Marketing Director will lead the development and execution of all marketing strategies that drive regional ticket sales, build relationship with artists and ultimately contribute to the success of our business.
WHAT THIS ROLE WILL DO
- Lead marketing efforts for tour announcements and on-sales across Asia, including but not limited to overseeing marketing plans, social messaging, website build, tracking and communicating key metrics
- Act as the main point of contact with artists and music agencies on all marketing-related tasks, ensuring all business goals are met and expectations exceeded to deliver success to tours
- Work closely with stakeholders to help build and implement marketing strategies for tours, covering ticketing, media buy, brand partners, PR etc
- Manage a regional team (tour marketing + digital marketing) to high standard through clear communication of goals and expectations
- Provide guidance to team members, solve problems and delegate tasks
- Train and motivate a group of highly knowledgeable local marketers across the region, encourage creative and strategic thinking
- Give direction to local markets on strategies, increase sales conversion, and uphold high marketing standards across all tours
- Analyze market performance and trends to identify sales opportunities, leveraging research, insights, forecasts, and consumer data to shape strategies that enhance market share and increase sales across the region
- Oversee approved marketing budgets and promotions, including tracking all associated spending and settlement for all events
- Seek and integrate innovative digital tools and technologies to elevate marketing efforts and expand the team’s capabilities
- Provide sound knowledge and expertise in digital platforms and channels to enhance performances in all markets
- Work closely with all stakeholders to drive and implement special regional events, promotions and engagement programs
- Identify regional media partnership and propose cost-saving campaigns to local marketing teams
- Other duties as assigned that could be market-specific and cross-functional
Requirements
WHAT THIS PERSON WILL BRING
- 10+ years of experience in entertainment marketing with a proven track record of driving sales through strategic marketing
- Strong leadership skills to lead tour and digital marketing in the region
- Working experiences/relationships with major music agencies and labels preferred
- Strong understanding of entertainment global landscape
- Knowledge in sales processes and customer journey optimization, able to focus on higher conversions of buyers
- Strong presentation skills to effectively articulate ideas internally and externally
- Team player able to coordinate with senior level executives across Asia and Global team within the company
- Excellent communication skills with strong attention to detail
- Ability to maintain, manage, and communicate deadlines, roadblocks, and escalations as needed
- Extremely resourceful and high degree of self-initiative
- Strong desire in understanding cultural norms and values across Asia and work across multicultural teams
- Ability to effectively manage multiple deadlines, solve multiple problems at once
- Conversant in popular culture
- Entertainment marketing experience in Asia a plus
- Willingness to base in Asia, travel and be onsite for events throughout the year
- Willingness to travel and be onsite for events throughout the year is also essential.
- The role requires being based in Asia, with the exact location to be determined and subject to visa authorization for that location.
Benefits & Perks
FREE TICKETS: Employees are entitled to certain no. of concert tickets to Live Nation show internationally
VACATION LEAVE: Our vacation leaves help our employees recover, relax and recharge.
DEPENDENT CARE LEAVE If a dependent is sick and requires care, you are entitled to take leave to attend to them.
PARENTAL LEAVE: We understand the need of you having time to care for the newest member(s) of your family.
VOLUNTEER LEAVE: Live Nation encourages you to give time to causes that matter to you most. i.e community service or a charitable (not for profit) cause/event
BREAVEMENT LEAVE: We offer bereavement leave to ensure you have time away to attend to any unfortunate situations
WELL-BEING: Our well-being support tools help you reach your health goals. You can access therapy and coaching at no cost, virtual mental health tools, and crisis support all with ease.
HEALTHCARE: Our comprehensive medical coverage ensures that you receive the care you need.
FAMILY SUPPORT: Whether you have a house full of kids or are just starting a family – we will support your busy lifestyle with time offto take care of sick kids, childcare expense reimbursement.
CONTINUED LEARNING: We support your continued education. If you are taking ongoing education courses or skills training, you may be eligible for reimbursement.
STOCK CASH: We reward team members who buy and hold our stock.
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Live Nation ASIA
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**LiveNation.asia** LiveNation.asia is growing to become the world's largest concert search engine. We're dedicated to helping live music fans more easily and quickly find concert tickets and information about their favourite artists and venues. We're constantly rolling out new features to improve our concert search experience. **About Live Nation Entertainment** Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit: [www.livenationentertainment.com](http://www.livenationentertainment.com/)