Manager, Marketing
Description
- Develop and execute full marketing plans and campaigns for individual artists
- Work in conjunction with artists, managers, and marketing team to create, maintain, and evolve artist brands
- Help facilitate and optimize the timely delivery of items to Commercial Partnership teams to meet sales, marketing and production deadlines
- Coordinate album and single specific promotions with National Promotions team, ensuring all assets are delivered on-time and that promotions reflect album-specific objectives
- Ensure on-time delivery of all marketing assets for releases or campaigns by coordinating deadlines, digital content and other marketing materials for all projects
- Create and keep current one-sheets and timelines
- Continuously monitor and analyze product performance metrics, user feedback, and market trends
- Seek out and maintain the knowledge of each artist and their management team’s processes, goals, and overall efforts in order to maintain a cohesive and effective working relationship
- Generate timelines of project needs and key dates/deadlines with all departments and oversee the timely delivery of those needs
- Create and coordinate special events in conjunction with album releases, specific tour dates, and other special events
- Serve as key liaison for artist management and label
- Brainstorm and produce big marketing ideas, identify the best idea options, and execute
- Manage a high volume of communication - phone calls, emails and meetings
- Design and oversee advertising campaigns
- Manage quarterly budgets
- Communicate the status of artists projects routinely with Head of Marketing and label staff
- Other duties responsibilities as required
Requirements
- Degree in related field preferred
- 4+ years of marketing experience; Music Industry a plus
- Music industry experience with an emphasis in marketing
- Organize, prioritize, and execute a wide range of tasks with heavy workloads and tight deadlines
- A general knowledge of all departments within a label, including:
- Digital, publicity, A&R, creative, production and promotion
- Strong communication and teamwork skills
- Creativity and willingness to think outside the box
- Travel required
Benefits & Perks
- Comprehensive medical, dental, vision, and FSA options, as well as:
- 100% coverage for out-patient mental health services
- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
- A lifetime fertility support allowance of $30,000 to plan participants
- Student Loan Repayment Assistance and Tuition Reimbursement
- 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
- Flexible Paid Time Off (PTO) for exempt employees
- 3-weeks PTO for non-exempt employees
- 2-weeks paid Winter Break
- 10 Company Holidays (including Juneteenth and Wellbeing Day)
- Summer Fridays (between Memorial Day and Labor Day)
- Generous paid parental leave for every type of parent
- Check out our full overview of benefits on the Perks Playlist page of the career site.
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Universal Music Group
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Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.