Label Manager
Description
- Plan, organize and execute artist/product marketing campaigns and long-term positioning objectives consistently aligned with the overarching objectives set forth by the repertoire owner.
- Lead the communication strategy and positioning strategy of the project.
- Design high impact marketing timelines for product releases and artist marketing campaigns.
- Identify local marketing and growth opportunities for international projects.
- Effectively communicate and manage relationships with artists, managers, partners, media and the music community.
- Manage marketing budgets with an ongoing understanding of each project’s local P&L.
- Research and understand the performance of a project at any given time and across ALL markets/territories.
- Design pitch documents and updates for internal stakeholders and external business partners (commercial, D2C, publicity, digital, radio etc)
- Work with brand partnerships team to seek and secure new business opportunities.
Requirements
- Effective communication skills, both written and verbal.
- Avid Social Media user, profound knowledge of social media, and early adopter to new platforms.
- Ability to multi-task and be highly detail oriented.
- Deep understanding of music streaming, trends, data analysis and reporting tools.
- Knowledge of media planning and buying.
- Ability to work in a fast-paced environment.
- Understanding of traditional and digital media.
- Organizational and time management skills.
- Teamwork skills including adaptability and collaboration
- Computer proficiency and experience using all standard software (Word, Excel, Outlook etc).
- Bilingual: English and Spanish.
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Universal Music Group
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Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.