Integrity Worship Manager
Description
- Curate editorial calendar for Integrity Worship platforms: Email, YouTube, Social Media, Website.
- Research how songs are performing within the church and implement strategies to create continued success through song marketing
- Work with artists & songwriters to produce high-quality resource content for key impact songs & catalog features including acoustic, tutorials, and about the song videos.
- Develop data-driven recommendations, organize and analyze data to form actionable plans and measure results.
- Use paid media, existing owned channels, as well as new avenues to uncover short and long-term opportunities to improve audience engagement and growth metrics.
- Lead creation of reports on the impact of rollout and optimization efforts against established benchmarks.
- Support the label marketing team by identifying priority church songs, developing strategic content & marketing plans that include partnerships with third-party church resource providers. Choose which media channels to use for each campaign. Adapt campaigns to fit multiple channels. Continually optimize marketing campaigns to improve ROI.
- Grow partnerships with 3rd party worship leader platforms, other label publishing teams, worship leaders, churches, and artists for partnership opportunities.
- Grow Integrity Worship's SEO and online presence
- Grow audience and engagement through managing the Integrity Worship proprietary website platform, YouTube channel, and social media profiles.
- Work closely with the Integrity Music marketing and publishing teams to discover and identify carriers for new and catalog song resource campaigns.
- Stay informed about the trends and performance of not only Integrity’s catalog and frontlist songs, but also industry-wide influential songs in the church.
- Meet with key stakeholders (i.e. marketing managers and publishing team) to identify marketing needs.
- Calculate and manage accurate marketing budgets for each campaign.
- Perform media market research and build target audiences. Gather data and generate performance reports. Analyze campaign results and share them with stakeholders.
- Effectively collaborate with department leaders, project managers, social media teams, and other stakeholders as needed.
- Perform other job-related duties as assigned
Requirements
- Formal Education: Preferred Bachelor’s Degree in music business, business, marketing, communications, or similar.
- Experience: 2-4 years of marketing experience in music, marketing, or related field.
- Specialized Knowledge/Certification: Core strengths will be demonstrated through ideating and creating impactful campaigns, executing on a successful strategies, and reporting on progress. A deep understanding of the worship and Christian music publishing industry. An understanding of how songs enter, remain, and climb on the CCLI charts. Proficiency in Meta platforms, YouTube, and Google. Must demonstrate an understanding and knowledge of SEO, Keyword Research, Google Analytics, and YouTube’s analytics platform and algorithm. Demonstrated understanding of digital and traditional media channels.
- Equipment Knowledge: Mac computers, Excel, MS Suite, DSLRs, video capture equipment, and video editing tools
- Self-starter
- Positive Attitude
- Independent
- Organized
- Likes responsibility
- Not opposed to others’ suggestions
- Forward-thinking attitude
- Achiever – strong initiative
- Accurate
- Not easily overwhelmed
- Contribute to a working environment of mutual Christian encouragement by upholding Christian standards in all working practices and relationships
- Passion for Worship
Benefits & Perks
- Medical Plan: HDHP w/ HSA (All Staff) or Direct Primary Care Option (Colorado Employees Only)
- Dental Plan
- Vision Plan
- 401(k) w/ Company Match ($0.50 on the $1 up to 10% of eligible compensation)
- Basic and Voluntary Life Insurance Options
- Long-Term Disability
- Short-Term Disability
- Voluntary Accident
- Life Assistance Plan
- Adoption Benefit
- Benevolence Fund
- Service Recognition Leave
- Volunteer Days
- Holidays
- Sick Time
- Pet Insurance Discounts
- Tuition Reimbursement
- Maternity Leave
- Paternity Leave
- New Childbirth Assistance
How to apply
Apply via link
Integrity Music
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Integrity Music is a recording and publishing label with offices in Nashville, Tennessee (US) and Eastbourne, East Sussex (UK). We are part of the David C Cook family, a nonprofit resource provider serving the global Church with Christ-centered resources. Our staff, writers and worship artists are committed to taking songs of substance to the local Church and its leaders around the world. These songs include “Great Are You Lord,” “Your Great Name,” “Revelation Song,” “Open The Eyes Of My Heart,” “I Am Free”, the No. 1 radio hit “We Believe” (Newsboys), “In Christ Alone”, “10,000 Reasons”, “Everlasting God”, “Here I Am To Worship”, “Blessed Be You Name”, “I Could Sing of Your Love Forever”, “Spirit Break Out”, “Guardian”, “Waiting Here For You”, “God’s Great Dance Floor”, “The Lion & The Lamb”, “Soul On Fire” & many more. Our music is distributed in over 200 countries and our songs have been translated and recorded in numerous languages, including Spanish, Mandarin, Cantonese, Dutch, French, Portuguese and Hindi. Proceeds from the sale of Integrity’s (and David C Cook’s) products are combined with one hundred percent of charitable donations to fund ministry projects with international congregations and partners. Together, we join in co-mission to create, translate and distribute life-transforming resources.