Description

Ministry of Sound are looking for an Influencer and Creative Content Manager to join their team in London. In this role, you’ll be responsible for creating the best Influencer marketing and content strategy for the Ministry roster of artists and Ministry Brand account with a strong focus on short form video content (including but not limited to TikTok, Reels and Shorts), community-based platforms (Including but not limited to Discord, Twitch, Reddit) and emerging online social platforms.
You’ll be expected to deliver successful and engaging content and influencer strategies that maximise sales and streams for single releases as well as growing audiences. Sitting in the digital team, you’ll work closely with the marketing managers, curation team, artist managers, A&R and Sony central teams to create market leading, imaginative, and bold campaigns that push the boundaries of short form digital content platforms.
What you'll do:
Create engaging and native Influencer, content and digital strategies alongside the digital team to maximise artist opportunities on TikTok, Reels and Shorts as well as new emerging platforms
Collaborate with artists, managers, digital/marketing team and external agencies to bring your ideas to life
Devise and collaborate on a local content strategy for a variety of artists at different stages within the commercial and specialist dance music space. As well as growing international repertoire including Doja Cat, Tate McRae, Lil Durk, Eddie Benjamin – liaising with our international partners and Sony U.S International team
Identify emerging trends and social media patterns and educate the wider team on how to infuse them into artist campaigns
Use audience and performance data to inform bespoke campaign strategy for each artist as well as working with the Sony central digital and Insight Team on priority artist projects
Steer the planning and execution of all influencer marketing opportunities both organic and paid whilst developing a close-knit owned network for Ministry of Sound
Consult with the A&R team on new and future signings coming from a TikTok/social media background.
Work closely with the curation / brands team to develop a strategy for MoS Socials integrating MoS artists, new releases, and catalogue – growing numbers and engagement for the brand

Requirements

Who you are:
You have 2+ years’ experience with a demonstrated track record of delivering successful Influencer and content campaigns for a wide range of artist across
You are a highly motivated, curious thinker with an active interest and passion for digital marketing, who thrives in an ever-changing environment
You are a collaborative team player who can work with the wider team to deliver on shared business and campaign goals
You are a confident communicator who can work with people at all levels and can negotiate and influence internal and external contacts
You are a committed project manager who can organise a varied and full workload, prioritise, work under pressure and problem solve to see an idea through to completion
You can use research and data to inform digital strategy and understand results
You understand the UK recorded music market and its use of social content, creator marketing and viral trends to amplify records successfully and impacting significantly on streaming platforms.

Benefits & Perks

What we give you:
An opportunity to take the lead on digital aspects of campaigns for domestic and internationally successful artists
A forward thinking, diverse and supportive team
An investment in your learning & development though mentorship and career planning
A chance to be part of the growth and advancement of Ministry of Sound Records
An opportunity to work with a variety of artists focusing on commercial and specialist dance music as well as an emerging roster of development artists in pop, alternative and hip hop/rap.
loads of music biz perks

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Sony Music Entertainment

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At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.

Job Details

Posted on Jan 10

London, UK

Full time

Mid