Global Brand & Marketing Manager, Bluey
Description
THE ROLE
The Marketing Manager is accountable for managing their team and supporting the ‘head of’ in the delivery of all brand activations and marketing campaigns in their area, ensuring excellence in delivery. They need to be able to work collaboratively with key stakeholders from across the business to deliver 360 campaign activations that drive noise with consumers and maximise revenue growth.
They are self-starters that will set their own standards and act as a great role-model for their direct reports
Key Responsibilities
- Brand Growth and IP Development (Franchise Management)
- Growth Enabler: in this role you will input to and understand the 2-year full-franchise growth plans, developing campaigns and activations that drive commercial success
- Commercial Orientation: you will be a strong collaborator and work closely with your counterparts across all lines of business to activate cross-functional tactics that drive growth for the brand, identifying opportunities and connecting teams to collaborate and deliver key brand-led and cultural moments for consumers and partners
- Insight-Focused: in this role you will need to be able to interpret and utilise data, to inform decision-making and development of brand and marketing campaigns to ensure they target consumers effectively and meet objectives to grow audiences and revenues. Also able to work with insights partners and line manager to identify insight gaps and develop briefs, as required, to ensure adequate data to inform business.
- B2B Activation: you will input to key brand theme development and develop assets to support internal and external stakeholders to activate themes with trade partners. Partner with product teams to deliver toolkits and campaign packs to rally behind themes
- Global Brand Partnership: this role requires you to build strong relationships with priority local/regional teams and support them in their activation of their brand and marketing campaigns, in line with the global brand strategy & objectives, leading to successfully achieving brand KPIs
- Asset Creation: Delivers effective brand communication tools (decks, sizzles, KPIs status updates, quarterly global updates etc) to support teams centrally, regionally and locally in their activation and communication of the brand both internally and externally
- Franchise Reporting: Inputs to, and builds reporting around performance of brand to enable regular reporting internally of performance against objectives and KPIs
- External Orientation: you are naturally curious and stay close and connected to the external environment. You have knowledge of competitor brand development, trends (consumer, market and industry) and use this knowledge in the development of your brand and marketing campaign to maintain competitor edge
Brand Management
- Is able to communicate fluidly the brand foundations and provide relevant brand immersion to internal and external partners so they fully understand: Audience profile, experience and segmentation, Full Brand DNA, Identity and Architecture
- Utilises brand foundations to build effective marketing and brand campaign plans to activate the brand across all consumer touchpoints
- Become an evangelist and expert in brand, and act as a key brand guardian across the business, providing support to internal and external stakeholders in reviewing and feeding back on their own asset and brand activation development
- Maintain and share key brand communication tools: Brand Bible, Brand Decks, Brand Sizzles, Key Brand Art etc
Marketing – Delivery and Evaluation
- Appreciates the key revenue growth levers across the brand and collaborates with lines of business to activate against priority growth areas
- Understand regulatory frameworks to ensure all campaign development is 100% compliant and that BBC Editorial Guidelines are followed
- Works with regional and product teams to support development of events and partnerships
- Build creative & campaign briefs for all major campaigns and work with ‘Head of’ to assess campaign approach and relevant creative, recommending preferred routes to enable effective decision making
- Identifies risks and issues, recommending solutions where applicable and escalating when needed
- Ensures all campaigns are optimised to deliver maximum value to the BBC across the lifecycle of the content
- Responsible for building all post campaign reviews against each major deliverable from within team and developing tools to enable effective communication of results across the business. Take learnings from each campaign to ensure it is applied to future campaign development to maximise impact
Management, Relationships and Development
- A fantastic collaborator and relationship builder to enable efficient and effective working partnerships with cross-functional teams across the business
- Line-manage direct reports, setting priorities in line with team priorities
- Support direct report in their own personal development
- Establish strong relationships with peers in Editorial and Product teams.
- Maintain a positive and solutions-based attitude and act as a strong role model to direct reports and within peer group
- Understands the BBC’s Mission to inform, educate and entertain.
- Lives the BBC Values, and contributes to making the BBC a fantastic place to work.
- Follows the BBC’s policies on diversity and inclusion when managing others and working with others across the organisation
- Builds highly effective relationships across entire peer group
Requirements
WHAT DOES IT TAKE?
The Marketing Manager is expected to have established marketing experience specifically within the media industry or an industry with similar scale and complexity, plus line management responsibilities of a team &/or task management of others.
Key Criteria
- Managing and developing consumer brands in a complex business or media environment, using advanced marketing techniques.
- A creative mind to deliver impactful global brand campaigns and brand growth plans, as well as creativity in overcoming barriers
- Knowledge of qualitative and quantitative research techniques.
- Innovating in digital and social media campaigns within the media or an industry of similar scale and impact.
- Leading team members to manage delivery (through agency resources if required)
- Team leadership, able to manage self and others within a complex matrix environment.
- Leading collaboration across organisational boundaries.
- Understanding and knowledge of the broadcasting industry and an interest in creative output.
- Ability to build and maintain effective relationships across the business. An excellent communicator
- Ability to influence and persuade people up, down and sideways.
Benefits & Perks
Salary: £55,000 - £60,000 + London Weighting (£5,319) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.Salary: Competitive
Location: Office Base is London ( This is a hybrid role and the successful candidate will balance office working with home working)
What Will You Gain From Working At Bbc Studios
- We offer a competitive salary package
- Flexible 35-hour working week for work-life balance
- Parental leave for new parents, regardless of gender, of up to a year with 18 weeks fully paid
- 26 days holiday (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days
- A defined pension scheme and discounted dental, health care, gym and much more
- Excellent career progression – access to courses, webinars, workshops and the opportunity to work in different areas of the organisation
How to apply
Apply via link
BBC Studios
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**Overview** Bold. British. Creative: that’s BBC Studios. Combining the strengths of the UK’s most-awarded production company with a world-class distributor, we fund, create, distribute and commercialise world-class content for the BBC and other UK and international companies. Our aim is to inspire audiences around the globe with quality content that informs, educates and entertains and to strengthen the BBC, our partners and wider industry both creatively and financially. In the last financial year we achieved revenues of £1.4 billion and returned a record £276 million to the BBC Group, equivalent to around 12% of BBC Content’s total programme spend. We also won 73 awards and secured over 200 nominations. BBC Studios Production was the UK’s most commissioned producer of new content in 2019. We seek to be the best British content company in the world; a first-choice partner and employer, where everyone can flourish and do their best work.