Games Time Experiential Lead – Paris 2024 Olympics & Paralympics
Description
Coca-Cola is the proud Worldwide Partner of the Paris 2024 Olympic and Paralympic Games. Our role will be to refresh all the athletes, volunteers and spectators during those 4 weeks with our loved brands, done in a sustainable way, to build a better shared future. Paris 2024 will be undoubtedly the most innovative Games with a strong ecological and societal push.
Our main challenge will be to deliver +20M beverages to 15 000 athletes, 45 000 volunteers and +15M visitors; while making the Games a strong driver of the overall Coca-Cola business’ acceleration from all angles (Marketing, Commercial, Revenue Growth Management, Human Resources, External and Internal communication, etc.).
We are looking for someone who is ready to join us in turning our passion into action, someone who welcomes the challenges of working on one of the biggest events in the World, has strong agility and resilience skills, someone at ease in dealing with ambiguity and multi-tasking, who works hard and is passionate by sport and the Olympics and Paralympics.
If you are ready for this challenge and want to help us refresh the world while making a difference, then apply!
Job summary
The Coca-Cola Paris 2024 Olympics & Paralympics Games Time Experiential Manager will be responsible to lead, develop and execute a high-level plan for the games time experiential program with an In Real Life & digital growth mindset that not only inspire, delight consumers in Paris but also across the world. Develop and consider all elements at our disposal such as brand experiences, showcasing, pin trading, licensing, live sites celebrations, passion point and new digital platform.
This person will also lead the execution of the activation in the unique location which is Paris 2024 Athletes Village.
This person will work closely with local & global marketing team to integrate the marketing creative idea and truly bring to life the business legacies.
This person will report to the Paris 2024 Olympics & Paralympics Assets Manager.
Speaking French and English is a must have in this role, located in Issy-les-Moulineaux – France, no relocation support provided. Fixed term contract until September 2024.
Main responsibilities
Develop and execute a recommendation for games time experiential opportunities including celebrations moments, showcasing area & Paris 2024 athletes’ village. This recommendation will include brand experiences, music & gaming passion points, licensing, pin trading and new digital platform Brief, evaluate and appoint an experiential agency and manage going forward Ensure sustainability is embedded in all experiential programs Manage and develop effective relationships with OCOG, Agencies and Partners Work closely with marketing and ensure alignment / integration between the different programs Full responsibility to gain approval and management of project budgets and timings
- *Non-exhaustive – This role will evolve over time, other responsibilities may be assigned to the incumbent who should demonstrate agility and flexibility.
Requirements
Key Skills And Experience Required
- 3+ years of experience in Event Management
- Previous marketing & activation experience in the sport industry or management of events desired
- Knowledge and/or willingness to learn on music, gaming and new digital platform industries
- Excellent organization and planning skills
- Ability to perform under high pressure
- Superior personal presentation and communication ability
- Pro-active worker, energy, initiative, coming with solutions together when flagging problems, with a flexible attitude to deal with changing priorities and multiple decision makers
- Rigorous and high attention to detail
- Willingness to learn, curious, import best practices and challenge the status quo
- Strong interpersonal and networking skills, commitment to teamwork and ability to deal with cross-functional teams and projects
- Passionate with Sport and Olympic & Paralympic movement and values
- Fluent in French and English
Skills
Job description available in French upon request
Leadership; Media Planning; Creative Development; Marketing; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Competitive Assessments; SWOT Analysis; Nielsen Data; Brand Positioning; Analytical Techniques; Social Media Strategies; Creative Brief Development; Problem Solving; Brand Architecture; Channel Management
What We Can Do For You
- Iconic and innovative brands: in our portfolio of over 250 products, we offer a variety of widely known and popular brands including Coca-Cola, Tropico and Topo Chico
- Equal opportunity employer: we do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other protected class
- Connections: we work cross-functionally in a network across different Operating Units groups to make sure that we can put together the clearest numbers and projections for our customers
- Benefits: A full array of benefits for your financial, health and well-being that starts on day one of employment
Our Purpose and Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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The Coca-Cola Company
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The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter (@CocaColaCo), Instagram (@thecocacolaco), Facebook (@thecocacolaco) and LinkedIn.