DIRECTOR, DIGITAL MARKETING (US)
Description
- Define, plan, and execute digital marketing campaigns for a roster of artists.
- Lead the creation and utilization of all artist websites and social networks with updates, posts news, content, etc. Will also be involved in the development of artist’s websites, other digital and mobile protocols, including wireframing, user experience design and feature requisition.
- Contribute to the design and creation of the artist’s digital assets, including photo and video content.
- Heavy research of artist communities and word-of-mouth analysis (reading and analyzing blogs, other artist sites, etc.).
- Quantify the success and efficiency of digital promotions, paid media campaigns, eCommerce efforts, social engagement and partnerships via various analytics tools.
- Manage relationships with top-level artists, managers, and other partners.
- Discover new sites and outlets to promote artists and maintain relationships with key sites and partners.
- Filter results of analysis and present it to the internal departments.
- Measure and analyze overall campaign performance and provide insights and key learnings to other departments.
- Track-specific milestones, including email, social and advertising conversion rates, plays and views, number of fans acquired, campaign spend and ROI against project goals.
- Drive direct to consumer revenue from recorded music sales, merchandise, ticketing, advertising, and subscription.
- Create and manage database marketing campaigns to find new fans and optimize conversions.
- Identify viral, digital word-of-mouth marketing opportunities with the goal of driving traffic, fan acquisition, and creating brand awareness for artists.
- Work with visual and art departments on digital content creation, optimization, and scheduling.
- Partner with internal departments (marketing, programming, production, press, research and program enterprises) to execute effective interactive strategies.
Requirements
- Must have 7-10+ years of experience in digital marketing within the music industry, preferably at a major label.
- Strong analytical background and ability to create and update reports.
- Ability to lead cross-functional teams (strong project management, organization, and communication skills)
- Ambitious individual sought who is a self-starter requiring minimal direction.
- Excellent communication oral and written skills are a must. Candidate will be collaborating with presenting campaigns to and contextualizing results for a broad audience every week.
- Social strategy and paid media planning experience preferred.
- Must be proficient with using Excel, PowerPoint or Keynote, Photoshop, video editing software (Premiere or Final Cut), and comfortable with collaboration and asset management tools like Google Drive, Dropbox, Evernote, Basecamp and the like.
- Must thrive in a team environment but be able to take initiative and work independently.
- Candidate must have strong computer knowledge of various music applications and excellent knowledge of the Internet.
- Candidate must be motivated, creative, innovative, organized, detail-oriented and accustomed to working under tight deadlines.
- Bachelor’s Degree is preferred.
Benefits & Perks
- Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
- Paid Time Off – Paid Holidays, “Gift Week”, Summer Fridays
- Student Loan Repayment Assistance
- Employee Developmental Support
- Annual Gym Reimbursement Package
- Pet Insurance, plus much more!
- 100% coverage for out-patient mental health services
- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
- A lifetime fertility support allowance of $30,000 to plan participants
- Student Loan Repayment Assistance and Tuition Reimbursement
- 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
- Variety of ways to prioritize much-needed time away from work including:
- Flexible Paid Time Off (PTO) for exempt employees
- 3-weeks PTO for non-exempt employees
- 2-weeks paid Winter Break
- 10 Company Holidays (including Juneteenth and Wellbeing Day)
- Summer Fridays (between Memorial Day and Labor Day)
- Generous paid parental leave for every type of parent
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Universal Music Group
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Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.