Director, Culture Marketing - Music
Description
You will shape and implement the national strategy for Red Bull in music while collaborating to support Red Bull's media and commercial business, reporting directly to the VP, Culture Marketing. You will create and develop the strategy behind creative events and artist/opinion leader projects that provide consumption opportunities and increase the brand's presence in music. You will work with global, national, and regional leaders, ensuring execution of the national music strategy while building a long-term vision that enables the brand to reach more consumers, on more occasions, more often.
STRATEGY & PLANNING
- Partner with the global and national Culture Marketing teams to develop the brand's music strategy
- Identify consumer trends, market changes, and competitor activities, adjusting national strategy
- Lead the development of Red Bull Music's annual marketing plan in collaboration with relevant partners
- Build a unified strategy/message that addresses global and national goals, by applying appropriate assets and collaborating with regional teams
- Cement Red Bull Music as a leader in the space by ensuring creative quality, consistency, and relevance across all initiatives
- Oversee the establishment and maintenance of a portfolio of passionate artists who participate in Red Bull projects, and events
LEADERSHIP & MANAGEMENT
- Be the national subject matter expert, coaching & developing best -in-class leaders in music
- Collaborate with appropriate leaders to ensure training & development is accomplished in the field
- Empower regional leaders with guidelines, tools, and insights
- Hire and lead an experienced team, setting clear expectations, guidelines, and standards
- Promote high performance by driving individual, strengths-based development and managing towards our goals
- Identify and train employees for succession opportunities
- Create a team culture that exhibits Red Bull's values, rewards effort, and celebrates outcomes
Requirements
- 7+ years of experience working with artists and/or brands in the music industry
- A solid network in Red Bull's priority music audiences
- A history of quality event planning in music
- Leadership and people management
- Identify and build consumer target strategies for music programs
- Collaboration skills with teams across multiple departments to create applicable outcomes
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Red Bull Records
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Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 6.7 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves everyday: how can we do it better? Check out our open roles to become part of the world of Red Bull. Most jobs take energy, these ones give it - jobs.redbull.com