Digital Media Buyer - 1 Year Contract
Description
- Ongoing management of day-to-day campaign deployment; ensuring quality control of how and where we showcase our artists.
- Leading all aspects of campaign execution: from specs, screenshots, delivery checks, optimizations, and revisions to media plans.
- Creating and testing new strategies to drive streaming and e-commerce objectives.
- Working with the e-commerce team to execute D2C campaigns, connect Shopify product catalogues, work through pixelling and conversion optimization setup in business managers, and evaluating sales results attributable to campaigns.
- Analyzing performance of campaigns to deduce creative best practices, assess emerging formats, and make recommendations for optimizations.
- Working with agency and digital partners to create briefs providing campaign direction while curating plans that deliver against UMC's goals.
- Scrutinizing financial commitments, ensuring that plan budgets are tracked accurately and invoicing issues are addressed in a timely manner.
- Identifying and onboarding new media partners to expand our capabilities across channels, platforms, and formats.
- Other projects as assigned. Duties and responsibilities may be amended from time to time in order to efficiently support company operations.
Requirements
- Relevant, demonstrable advertising experience in either a media agency or client side working for global brands (1+ years of experience).
- Experience with owning campaign execution across self-serve social ads managers and programmatic platforms (Facebook/Instagram. TikTok, Snapchat, Google Adwords, DV360, etc.)
- Experience in taking media results and translating them into insights to inform future campaigns and communicate to other UMC departments.
- Experience with e-commerce campaign setup and planning.
- You are a strategic thinker who can organize information into overarching trends.
- You are a motivated self-starter with the ability to problem solve independently and with confidence.
- You have a strong work ethic and can thrive in a busy working environment, managing various projects simultaneously.
- You have meticulous attention to detail.
- You have a positive attitude and the ability to flourish in a team environment and open concept work space.
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Universal Music Group
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Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.