Digital Marketing Executive
Description
Job Introduction
Our Marketing team has an exciting career-building opportunity to join as a Digital Marketing Executive. As the Digital Marketing Executive, you will be responsible for growing YouTube, TikTok, and building social media campaigns across all of Demon’s key artists, working closely with artists and management.
Demon Music Group is one of the largest UK independent record companies, specialising in the marketing of physical and digital catalogue music with repertoire sourced from both major and independent companies around the world as well as our own vast library of rights. We control music catalogues from several high-profile artists across several genres including Suede, T. Rex, Labi Siffre, Donna Summer, Daniel O’Donnell, Holland Dozier Holland, as well as key kids brands Bluey, Hey Duggee and Justin Fletcher. We are home to several successful labels including Demon Records and Edsel, creating specialist vinyl and CD packages and working with retail internationally. Digitally we have a thriving business and operating across all the key DSPs, with one eye on the future we are looking to grow the digital business.
Are you a passionate digital marketer with an understanding of trends, and the ability to use social media to engage with and grow audiences? Are you creative, highly motivated with a can-do attitude, driven, able to build relationships, and work autonomously while also being part of a team?
We are passionate about what we do and take pride and care in all our products, ensuring our position as one of the UK’s leading independent record companies.
This role would require you to be on site at our TVC, London Office 2 days of the week; Tuesday and Wednesday.
**Main Responsibilities **
As the Digital Marketing Executive, you will be expected to bring a huge degree of enthusiasm, creativity, knowledge, initiative, and passion to the role. The role will require you to develop and maintain key relationships within Demon Music Group and externally with artist management and content creators. The role is within a huge area of growth within the business and will be a rewarding role, but it is imperative the successful candidate has the ability to plan and prioritise their workload, work within a team, be adaptable and resilient, and flexible to the needs of the business.
- Develop and establish TikTok profiles for all key Demon artists
- Content creation across all Demon DSP channels
- Coordination of HD upscale content across DSPs
- Collaborate with artist management across social channels
- Proactively looking at digital opportunities to grow Demon artist audiences
- Develop Demon’s YouTube channels and subscriber base
- Develop the existing Demon social media profiles to enhance our streaming profile
- Develop a network of influencers across social media
- Support with ad hoc sales and marketing tasks when required
- Ad hoc marketing task when required
Requirements
Are you the right candidate?
At BBC Studios, we seek people who are passionate about who we are and what we do.
To Be Successful In This Role, You Will Need
- Significant digital marketing experience within the music industry or a similar
- The ability to work strategically across all social media platforms, DSPs, and be able to plan and deliver how to grow audiences.
- You must have experience of working across TikTok, YouTube, Instagram and Facebook, and other social media platforms with relevant examples of successful campaigns showing growth and engagement.
- You will be an expert in content creation, working with designers and managing other content creators, and have solid knowledge of pop music, or an understanding of how to research Demon’s acts.
- You will need to demonstrate enthusiasm about each of our acts/talents and all the music we release, we have a very diverse roster of music and each may require a bespoke approach in thinking.
- You will demonstrate the ability to forge and maintain strong and effective relationships with both internal and external stakeholders.
- You will have experience in working within teams and dealing with external clients.
- You must be numerate, computer proficient (Adobe packages, content creation tools, photoshop, Word, Outlook, Excel), be creative, and able to demonstrate how to research projects and execute them efficiently.
- You will have the ability to handle a busy workload and demonstrate a can-do attitude, enthusiasm, and passion for music. The successful candidate will own the role and shape the future of how Demon will grow across YouTube and TikTok.
Benefits & Perks
Benefits
Some of the key benefits you’ll get from working in this role are
We offer flexibility, competitive benefits and the opportunity to be part of the BBC's exciting mission.
Flexible/Agile working - opportunities across the business. We believe in empowering you to do your best work, so we offer support and flexibility to balance work and home. We’re happy to discuss a formal flexible working pattern. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at the offer stage.
Unrivalled training and development opportunities - we operate a people-first culture and pride ourselves on your development. Our in-house Academy hosts a wide range of internal and external courses and certifications.
Excellent career progression - BBC Studios offers great opportunities for employees to seek new challenges and work in different areas of the organisation. Leaders at the BBC are passionate about helping our people grow in the organisation and you will have regular sessions with your line manager to support you with your career ambitions.
Benefits - We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.
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**Overview** Bold. British. Creative: that’s BBC Studios. Combining the strengths of the UK’s most-awarded production company with a world-class distributor, we fund, create, distribute and commercialise world-class content for the BBC and other UK and international companies. Our aim is to inspire audiences around the globe with quality content that informs, educates and entertains and to strengthen the BBC, our partners and wider industry both creatively and financially. In the last financial year we achieved revenues of £1.4 billion and returned a record £276 million to the BBC Group, equivalent to around 12% of BBC Content’s total programme spend. We also won 73 awards and secured over 200 nominations. BBC Studios Production was the UK’s most commissioned producer of new content in 2019. We seek to be the best British content company in the world; a first-choice partner and employer, where everyone can flourish and do their best work.