Description

A Day in the Life of a Creator Campaign Coordinator
As a Creator Campaign Coordinator, you’ll play a key role in sourcing and onboarding digital creators for artist campaigns, working closely with both artists and influencers to maximise reach and engagement. Your day may include:
Researching and identifying the right creators for various artist campaigns
Engaging with influencers across TikTok, Instagram, YouTube, and X
Managing and running artist campaigns through the House of Carmen platform
Collaborating with internal teams to refine campaign strategies
Analysing campaign performance and reporting insights to enhance future activations
Keeping up with the latest trends in digital marketing, influencer culture, and music promotion
Roles and Responsibilities
Creator Sourcing & Onboarding: Identify, recruit, and onboard digital creators for artist campaigns
Campaign Execution: Manage and coordinate campaigns through the House of Carmen platform
Strategic Collaboration: Work closely with artists, managers, and internal teams to align creator campaigns with marketing goals
Trend Monitoring: Stay ahead of trends on TikTok, Instagram, YouTube, and other platforms to ensure campaigns remain relevant
Performance Analysis: Utilise data tools to track and evaluate the effectiveness of creator campaigns, providing insights and recommendations for optimisation
Platform Development: Provide feedback on creator experiences to help improve the House of Carmen platform

Requirements

Skills and Experience Required
Previous experience in the music industry (label or agency side) is a plus
Experience in fast-paced environments, such as influencer or digital marketing agencies
Familiarity with influencer marketing tools for creator discovery and campaign tracking
Strong intuition for matching creators with artists and their audiences
Creative mindset paired with a data-driven approach to campaign performance
Deep understanding of digital platforms and internet trends (TikTok, Instagram, YouTube, X)
Experience in marketing a product or onboarding users in any capacity is a plus
Your Impact
As a Creator Campaign Coordinator, you’ll be instrumental in bridging the gap between artists and digital creators, ensuring that the right voices amplify Universal Music’s talent. Your work will contribute directly to the success of artist campaigns, helping to shape how music is discovered and consumed in the digital age.

Benefits & Perks

Why Join Us?
Be part of a dynamic, forward-thinking team at the intersection of music, creators, and digital marketing
Work with some of the world’s biggest artists and rising talents
Collaborate in an environment that values creativity, innovation, and diversity of thought
Gain experience in one of the most fast-evolving and exciting areas of marketing
Join Universal Music, the world’s leading music company, and be part of a culture that fosters growth, inclusivity, and bold ideas
If you’re passionate about music, creators, and digital marketing, we’d love to hear from you!
Bonus Tracks: Your Benefits
Group Personal Pension Scheme (between 3% and 9%)
Private Medical Insurance
25 paid days of annual leave
Interest Free Season Ticket Loan available
Holiday Purchase scheme
Dental and Travel Insurance options
Cycle to Work Scheme
Salary Sacrifice Cars
Subsidised Gym Membership
Employee Discounts (Reward Gateway)

This job has expired but you can still explore other open positions from the same company or find new ones from our amazing selection.

Universal Music Group

Discover more jobs

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.

Job Details

Posted on Mar 17

London Area, UK

Hybrid

Full time

Junior