Coordinator, Digital
Description
- Work with digital product managers to help develop, execute, and maintain digital marketing campaigns and plans for specified artist roster
- Assist creating and executing online advertising campaigns, including post-campaign ad reports
- Manage artist accounts and logins across specified roster using the UMG password management tool
- Track relevant artist anniversaries, holidays, events, birthdays, etc. for campaign brainstorming
- Oversee social, website, and link optimizations (verifications, sounds, boosts, Beacons, Linkfire, etc)
- Oversee internal/external content requests, uploads, and asset management (video cutdowns, banners, pre-order/available now assets, ad assets, liners, stickers, GIF’s, etc.)
- Work as the main liaison with UMG college team to launch single/video/album initiatives
- Work with third parties to create interactive pages, filters, and other AR/VR content
- Manage partner pages as necessary to ensure updated links, videos, bios, video descriptions and imaging
- Track performance trends across partner platforms and make recommendations to artist teams
- Create presentation decks and documents for campaigns, promotions and company pitches
- Brainstorm and aid in the creation and development of new label initiatives and platforms
- Work cross-departmentally on various company and brand activations
- Pull analytics and social data for brand partnerships post-campaign reports
- Oversee data acquisition campaigns, promotions, uploads, and procurement cadence for optimal success
- Create and manage content for official UMG Nashville and specified artist websites as needed
- Assist in the weekly UMG Nashville newsletter and SMS messaging creation and distribution
- Assist in the marketing of UMG Nashville merchandise and label/artist e-commerce websites
- Help maintain growth strategies for all email lists, CRM, and SMS campaigns
- Coordinate meetings and correspondence with internal teams, third party partners, and influencers
- Operate as a liaison with the research and reporting department to track and provide analytics
- Process department invoices and expense reports as the main liaison with accounts payable
- Coordinate travel and/or communication with artists, contest winners and staff on an as-needed basis
- Oversee influencer and contest winner ticket requests via the UMG ticket portal -Develop new distribution strategies and long-term goals/plans to overcome obstacles and competition
- Other duties and responsibilities as assigned
Requirements
- College Degree, Certificate, or equivalent work experience
- Knowledge in Microsoft Suite, Adobe Suite, and graphic design preferred
- Strong written and oral communication skills
- Ability to multi-task and prioritize effectively within a fast-past environment
- Ability to carry out projects/tasks with limited supervision
- Strong organizational and computer skills
- A passion for working in the music industry
Benefits & Perks
- Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
- Paid Time Off – Paid Holidays, Two (2) paid weeks for “Winter Break” season, Wellness Fridays
- Student Loan Repayment Assistance
- Employee Developmental Support
- Annual Gym Reimbursement Package
- Pet Insurance, plus much more!
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Universal Music Group
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Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.