Brand Associate
Description
WHO ARE YOU?
Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!
THE BRAND MANAGEMENT TEAM
The Brand Management team is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within the Live Nation Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic-minded individuals that thrive in an environment full of variables and unknowns. If you like to sit at a desk, write white papers, and theorize on how things should work this is not the job or team for you. If you’re ready to do the best work of your life, we should talk.
THE JOB
The Brand Associate manages the day-to-day relationship and activities of Live Nation’s strategic marketing partnership with our top corporate brands within our team’s portfolio of management. He/she will be directly involved in maximizing the value of the client relationship and performance of client’s entertainment marketing programs with a focus on:
- Client Relationship Service
- Program Activation & Performance
- Financial Performance, Budget Planning & Reporting
- Team Management & Development
What This Role Will Do
- Provide professional, responsive service to clients that ultimately exceeds expectations and increases likelihood of program renewal
- Coordinate / prepare periodic client status calls and/or meetings including the preparation of program reports and delivery of post call reports
- Oversee the delivery of contractual agreements including planning, execution, measurement, and reporting
- Coordinate the planning and execution of key client activations across venues, festivals, promotions, media, hospitality, and content programs
- On occasion directly represent the team at these activities (i.e. – serving as VIP client welcome host)
- Manage tracking of consumer-oriented promotions using assets like Live Nation Concert Cash including program review, clearance and redemption reporting
- Coordinate directly with artist management teams to advance artist-based events, coordinate all press materials where, gain approvals for artist name and likeness usage by clients, and schedule artist social media activity involving clients among other tasks
- Develop Artist one sheets to educate clients about artists to be potentially used in sponsorship programs
- Gather, analyze, and package key metrics, learnings and development opportunities into program recaps that are delivered in a timely manner
- Manage program financials including budget tracking, billing, invoicing, and other relevant financial activities
- Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs
- Support department wide development initiatives
Requirements
What This Person Will Bring
- 2+ years direct experience in brand management, client service, media, or entertainment, and/or marketing consulting, advertising or activation agencies
- Work with recognizable global brands preferred
- Experience with marketing programs that blend physical and digital components preferred
- Knowledge of consumer and market research with ability to implement into decision-making and management
- Superior project management skills including managing multiple projects simultaneously
- Proficiency in Microsoft Office applications including Word, PowerPoint, and Excel
- Strong passion for music, including knowledge of current/relevant artists and industry trends
- Ability to travel up to 30% of time or more in season, often nights and weeks and occasionally without significant advanced notice
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
Benefits & Perks
Benefits & Perks
Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:
HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
WEALTH: 401(k) program with company match, Stock Program
FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support
CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
OTHERS: Volunteer time off, crowdfunding network
Live Nation’s policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation’s health and safety protocols and policies as they change from time to time.
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Live Nation Entertainment
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Recognized three years in a row by Great Place to Work® and named one of People Magazine’s Top 50 Companies that Care, Live Nation Entertainment is the global leader in live events and ticketing. With business operations and corporate functions across 5 major divisions, Ticketmaster, House of Blues, Concerts, Media & Sponsorship, and Artist Nation, we offer exciting opportunities across every discipline. Generous vacation, healthcare, and retirement benefits are just some of the perks we offer our full-time, global workforce. For any stage in your career, our benefits are designed to help you live life to the fullest. We offer student loan repayment, 6 months paid caregiver leave, Roadie Babies (bring your little ones & a caretaker on your work trips), Music@Home (cultivate your little ones music interest), and tuition reimbursement for ongoing career development. Plus, you'll have access to free concerts, festivals, and more through our exclusive employee ticket concierge.see more