Analyst, Insights, Paramount Advertising
Description
- Support Sales and Marketing with the development of strong positioning stories to highlight the value of the Paramount audience
- Help craft engaging, client-ready, research-based sales materials and RFP responses that tell a positive story of our network and audiences
- Understand the linear, digital, and cross-platform ad space, developing a deep understanding of media measurement and its implications for Paramount Ad Sales
- Present research findings to sales teams as needed
- Build relationships with peers to share information and improve processes
- Handle regular weekly and quarterly performance reports and competitive analyses
- Utilize creative data visualization techniques to showcase research stories in a fresh and thought-provoking way for key internal clients
- Keep on top of industry trends and key consumer insights
- Support Director/Managers on additional projects as necessary
Requirements
- Minimum 1 year of research work experience with BA or BS (concentration in social science or data/analytics a plus). Strong internships will be considered.
- Solid understanding and knowledge of software applications used to extract data from syndicated sources (Like MRI-Simmons, Kantar, comScore, and VideoAmp)
- Strong analytical abilities and data storytelling including use of Microsoft Excel and PowerPoint
- Organized, comfortable working in a fast-paced environment, and ability to multitask
- Interest in media and entertainment
Benefits & Perks
How to apply
Apply via link
Paramount
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**Overview** Paramount is a leading media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.